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Google Stadia Needs The New Nintendo Switch

Categories: Industry newsStars: 3StarsVisit: -Release time: 2019-07-08 15:47:00
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switch mini.jpg
 
The Google Stadia announcement at the Game Developers Conference (GDC) and recent clarification at the E3 gaming conference have left a lingering question: will gamers play along? The gaming industry is skeptical that users can be convinced to exchange game ownership for subscription-driven services. If streaming is to be successful it will have to capitalize on its unique benefits - play instantly, anywhere, on anything - while simultaneously winning on content and price. And, streaming will need to jive with that intangible gamer zeitgeist - live free, die hard.
 
Streaming is a hard sell. If streaming and Google’s left-field assault on gaming are to be successful,  something needs to change - something big.
 
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The new “mini” Nintendo Switch will take advantage of a two generations of die shrinks to its Nvidia Tegra processor to deliver 1080p mobile gaming to a broader audience. By joining the joycons to the main body of the Switch, Nintendo will squeeze out the expensive and sophisticated wireless joycons and create a mobile-first Switch platform. The die shrink of the Nvidia Tegra processor will provide better battery life and a meaningful upgrade to a 1080p display and graphics in mobile mode. The new mini Switch, and an upgraded standard Switch are poised to address a broader market and capitalize on their growing software and user base. But, there is another opportunity for Switch which has not yet come to light.
 
“Google is making massive behind-the-scenes investments in original and partner content for Stadia but needs a platform to jump-start user adoption for mobile.” said Simon Solotko, a Contributing Analyst at TIRIAS Research. “On the new Switch, Nvidia will be able to deploy Google's VP9 video codec and Stadia's low-latency protocols to provide 1080p mobile streaming. And, the lower price point will cater to a younger audience perhaps less resistant to a subscription model.” 
 
The Google-Nintendo partnership makes sense. Google needs a vehicle to propel Stadia to a broad audience, and Nintendo needs a path toward streaming. Sony’s recent partnership with Microsoft Azure and Microsoft’s further commitment to Xbox everywhere highlight a competitive shift from content to game delivery for business model innovation.
 
New technologies threaten the still nascent video streaming paradigm. “Fast start and data streaming - announced by Microsoft and DACS Laboratories - are alternatives which run on existing infrastructures without the cost of game server backends and bandwidth,” continued Simon. “Google has a limited window in which to gain traction and prove the cloud streaming model - too long and it risks discouraging content partners. The new Switch is their Stadia moonshot.”
Keywords in the article: cloud game   switch mini   Google Stadia